Introduction
MiVision LLC, doing business as MiVision Eye Care ("MiVision", "we", "us" or "our"), respects your privacy. This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit mi-visioneye.com and mivisioneye.com or related pages, submit a form, call us, or opt in to receive text messages from us.
Protected health information you provide as a patient is also governed by our separate Notice of Privacy Practices under the Health Insurance Portability and Accountability Act (HIPAA). Where this policy and our Notice of Privacy Practices differ regarding health information, the Notice of Privacy Practices controls.
Information we collect
We may collect the following information:
- Contact information such as your name, phone number, email address and mailing address.
- Appointment details such as your preferred appointment time and the reason for your visit.
- Communication records such as messages, form submissions and records of your SMS consent, including the date, time and source of your opt-in.
- Technical information such as IP address, browser type, device information and pages visited, collected through cookies and similar technologies.
Please do not send detailed medical information through website forms or text messages. We will discuss your care with you by phone or in person.
How we use your information
- To respond to inquiries and schedule, confirm and remind you of appointments.
- To send pre-visit and post-visit instructions and other care-related communications.
- To send marketing or promotional messages, only if you have given separate consent.
- To improve our website, services and patient experience.
- To comply with legal, regulatory and professional obligations.
SMS and text messaging
If you opt in to text messages, we will use your mobile number to send the types of messages you consented to. Consent is collected through unchecked, optional checkboxes on our forms and is not a condition of any purchase or service.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with or sold to any third parties. Information may be shared with subcontractors that support our messaging services, such as mobile carriers and messaging platform providers, solely to deliver the messages you requested.
You can opt out at any time by replying STOP to any message. Reply HELP for assistance or contact us at (989) 321-2655. Message frequency varies. Message and data rates may apply. See our Terms of Service for full program terms.
How we share information
We do not sell your personal information. We may share information only:
- With service providers that help us operate our practice, such as scheduling, CRM, email and messaging platforms, under confidentiality obligations and subject to the SMS restriction above.
- As permitted or required by HIPAA for treatment, payment and healthcare operations.
- When required by law, court order or government request, or to protect the rights and safety of our patients, staff or others.
Cookies and analytics
Our website may use cookies and analytics tools to understand how visitors use our pages. You can set your browser to refuse cookies, although some features may not function properly.
Data security and retention
We use reasonable administrative, technical and physical safeguards to protect your information. No method of transmission over the internet is completely secure. We retain information for as long as needed for the purposes described in this policy or as required by law.
Your choices and rights
- You may request access to or correction of the personal information we hold about you.
- You may opt out of text messages at any time by replying STOP, and out of marketing emails using the unsubscribe link.
- Patients have additional rights regarding health information as described in our Notice of Privacy Practices.
Children's privacy
Our website and messaging programs are not directed to children under 13, and we do not knowingly collect personal information from them online. Parents or guardians may contact us regarding a minor's care.
Changes to this policy
We may update this Privacy Policy from time to time. Changes take effect when posted on this page with a revised effective date.
Contact us
MiVision LLC (MiVision Eye Care)
5310 Hampton Place, Suite 1, Saginaw, MI 48604
Phone: (989) 321-2655
Email: [email protected]